Blog / Informational

Get answers to some of the most frequently asked questions about search engine optimization!

Search Engine Optimization (SEO) is the techniques that are used to help a website rank higher on search engine results pages (SERPs). SEO helps your website be more visible to people that are searching for relevant products, services, information, or brands on search engines such as Google, Yahoo, and Bing. Understanding and optimizing your website’s SEO is the key to driving new and existing customers to your online presence.

PBM’s website solutions offer several built-in SEO capabilities to get your website ranking higher on a SERP. Here are some ways that PBM’s content management system can increase the visibility, web traffic, and sales of your business. 

Search Engine Optimization (SEO) is the techniques that are used to help a website rank higher on search engine results pages (SERPs). This helps your website be more visible to people that are looking for relevant products, services, information, or your brand on search engines such as Google, Yahoo, and Bing. SEO affects your website's search results visibility by optimizing a website’s pages, conducting keyword searches, and earning inbound links. Successfully leveraging SEO will help drive more traffic to your website and ultimately increase revenue and sales.

Having an online presence for your business is essential in helping your company gain awareness and generate more revenue. 81% of customers looking to make a purchase will start their decision process by searching through websites online. Having a strong website can make or break your company’s ability to bring in new customers and retain others.  

But, many business owners are reluctant to get online because creating and upkeeping a website can be a tedious and time-consuming task. And not to mention, how do you get your website to stand out against your competitors?  

There are a couple of distinguishing factors that will make your website unique and easy to maintain through partnering with Merlin. Our websites are custom-built and designed to make managing easier and have a wide variety of capabilities to help grow your business.

The strategy in question is called an omnichannel strategy, and it aims to use multiple platforms to create a holistic experience for digital consumers. It does this by employing consistent branding across several touchpoints, along with mass personalization to tailor content for each stage of the potential buyer’s journey.