Blog / Informational

Marketing is a broad and diverse buzzword that can describe everything from advertising, distribution, branding, pricing, and product design. Regardless of the types of decisions you might be making within this “umbrella,” the strategic portion of these decisions is vital, but often confusing.

One of the central roles of marketing is understanding and implementing strategies to meet customer expectations. Marketers continuously strive to compete in understanding customer expectations as well as their characteristics.

Wanting your site to be at the top of search engines? Check out our SEO tips!